As designers or marketers, we share a desire that our tables and forms be easy to scan, read, and use. Does the widely practiced shading of alternate rows help, hurt, or have no effect? A previous study proving inconclusive, designer and researcher Jessica Enders has tackled the conundrum again, coming up with statistically relevant data and a set of recommendations.

Hide Your Shame: The A List Apart Store and T-Shirt Emporium is back. Hot new designs! Old favorites remixed! S, M, L, XL. Come shop with us!

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